Sridhar Narayanan,: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.06 MB

english, 2004

2

Dynamic relationships among R&D, advertising, inventory and firm performance

Sridhar, Shrihari, Narayanan, Sriram, Srinivasan, Raji

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 384 KB

english, 2014

3

Inefficiencies in Digital Advertising Markets

Gordon, Brett R., Jerath, Kinshuk, Katona, Zsolt, Narayanan, Sridhar, Shin, Jiwoong, Wilbur, Kenneth C.

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 374 KB

2020

4

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Narayanan, Sridhar, Kalyanam, Kirthi

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 1.98 MB

english, 2015

5

Characterization of weld strength and toughness in the multi-pass welding of Inconel 625 and Super-duplex stainless steel UNS S32750

Ramkumar, K. Devendranath, Oza, Smitkumar, Periwal, Saurabh, Arivazhagan, N., Sridhar, R., Narayanan, S.

Journal:

Ciência & Tecnologia dos Materiais

Year:

2015

File:

PDF, 5.53 MB

2015

6

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 145 KB

english, 2005

7

Effect of cold work on the mechanical response of drawn ultra-fine gold wire

Karthic R. Narayanan, I. Sridhar, S. Subbiah

Journal:

Computational Materials Science

Year:

2010

Language:

english

File:

PDF, 855 KB

english, 2010

8

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Hartmann, Wesley, Nair, Harikesh S., Narayanan, Sridhar

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 363 KB

english, 2011

9

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Narayanan, Sridhar, Nair, Harikesh S

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 588 KB

english, 2013

10

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.31 MB

english, 2005

11

Discrete choice models of firms’ strategic decisions

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen,

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 380 KB

english, 2008

12

Effects of opening and closing stores on chain retailer performance

Srinivasan, Raji, Sridhar, Shrihari, Narayanan, Sriram, Sihi, Debika

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 363 KB

english, 2013

13

A Matter of Balance: Specialization, Task Variety, and Individual Learning in a Software Maintenance Environment

Narayanan, Sriram, Balasubramanian, Sridhar, Swaminathan, Jayashankar M.

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 281 KB

english, 2009

14

Return on Investment Implications for Pharmaceutical Promotional Expenditures:The Role of Marketing-Mix Interactions

Narayanan, Sridhar, Desiraju, Ramarao, Chintagunta, Pradeep K.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 192 KB

english, 2004

15

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Narayanan, Sridhar, Manchanda, Puneet

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 346 KB

english, 2009

16

Temporal Differences in the Role of Marketing Communication in New Product Categories

Narayanan, Sridhar, Manchanda, Puneet, Chintagunta, Pradeep K.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 181 KB

english, 2005

17

Role of ureolytic bacteria on corrosion behavior of fretted grade 880mild steel rail

Maruthamuthu, S., Dhandapani, P., Kamalasekaran, S., Siddarth, Arun Sridhar, Manoharan, S.P., Muthuraman, K., Narayanan, G.

Journal:

Engineering Failure Analysis

Year:

2013

Language:

english

File:

PDF, 2.54 MB

english, 2013

18

Suburbanization of Indian Cities: What is the Evidence from Gulbarga?

Sridhar, K. S., Narayanan, P.

Journal:

Environment and Urbanization Asia

Year:

2016

Language:

english

File:

PDF, 1.49 MB

english, 2016

19

A Matter of Balance: Specialization, Task Variety, and Individual Learning in a Software Maintenance Environment

Sriram Narayanan, Sridhar Balasubramanian and Jayashankar M. Swaminathan

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 2.62 MB

english, 2009

20

Sixth Invitational Choice Symposium || Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.27 MB

english, 2005

21

An unusual “preexcited” cause of presyncope

Mohanan Nair, Krishna Kumar, Namboodiri, Narayanan, Balaguru, Sridhar, Abhilash, Sreevilasam Pushpangadhan, Valaparambil, Ajitkumar

Journal:

Acta Cardiologica

Year:

2018

Language:

english

File:

PDF, 807 KB

english, 2018

22

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Sahni, Navdeep S., Narayanan, Sridhar, Kalyanam, Kirthi

Journal:

Journal of Marketing Research

Year:

2019

File:

PDF, 716 KB

2019

23

Construction of Oxa-bridged Tetracyclic Frameworks through a Prins Bicyclic Annulation

Nair, Preethi Narayanan, Swathi, V., Nishigandha, G., Sridhar, Balasubramanian, Venkata Subba Reddy, Basireddy, Reddy, Jithender G

Journal:

European Journal of Organic Chemistry

Year:

2019

Language:

english

File:

PDF, 1.61 MB

english, 2019

24

Managing uncertain tasks in technology‐intensive project environments: A multi‐method study of task closure and capacity management decisions

Narayanan, Sriram, Balasubramanian, Sridhar, Swaminathan, Jayashankar M., Zhang, Ying

Journal:

Journal of Operations Management

Year:

2019

Language:

english

File:

PDF, 1.98 MB

english, 2019

25

[IEEE 2020 19th IEEE Intersociety Conference on Thermal and Thermomechanical Phenomena in Electronic Systems (ITherm) - Orlando, FL, USA (2020.7.21-2020.7.23)] 2020 19th IEEE Intersociety Conference on Thermal and Thermomechanical Phenomena in Electronic Systems (ITherm) - Phase Change Cooling of Spacecraft Electronics: Terrestrial Reference Experiments Prior to ISS Microgravity Experiments

Sridhar, Karthekeyan, Smith, Ryan, Narayanan, Vinod, Bhavnani, Sushil

Year:

2020

File:

PDF, 1.74 MB

2020

26

Combining lexical, syntactic and prosodic cues for improved online dialog act tagging

Vivek Kumar Rangarajan Sridhar, Srinivas Bangalore, Shrikanth Narayanan

Journal:

Computer Speech & Language

Year:

2009

Language:

english

File:

PDF, 558 KB

english, 2009

27

Effect of varying poly(styrene sulfonic acid) content in poly(vinyl alcohol)–poly(styrene sulfonic acid) blend membrane and its ramification in hydrogen–oxygen polymer electrolyte fuel cells

A.K. Sahu, G. Selvarani, S.D. Bhat, S. Pitchumani, P. Sridhar, A.K. Shukla, N. Narayanan, A. Banerjee, N. Chandrakumar

Journal:

Journal of Membrane Science

Year:

2008

Language:

english

File:

PDF, 931 KB

english, 2008

28

Organization of the mitochondrialCob2 pseudogene in different lines of rice

K. K. Narayanan, P. Senthilkumar, V. V. Sridhar, G. Thomas, J. Thomas

Journal:

Theoretical and Applied Genetics

Year:

1995

Language:

english

File:

PDF, 968 KB

english, 1995

29

Arterio venous malformation with auricular hypertrophy

T. Ramadass, K. Sridhar, Ganapathy Krishnan, P. Meher Sekhar, Nithya Narayanan

Journal:

Indian Journal of Otolaryngology and Head & Neck Surgery (Springer)

Year:

2000

Language:

english

File:

PDF, 528 KB

english, 2000

30

Indentation response of single-crystal copper using rate-independent crystal plasticity

Karthic R. Narayanan, S. Subbiah, I. Sridhar

Journal:

Applied Physics A: Materials Science & Processing

Year:

2011

Language:

english

File:

PDF, 1.00 MB

english, 2011

31

Processing and characterization of MWCNT reinforced aluminum matrix composites

I. Sridhar, Karthic R. Narayanan

Journal:

Journal of Materials Science

Year:

2009

Language:

english

File:

PDF, 601 KB

english, 2009

32

The role of self selection, usage uncertainty and learning in the demand for local telephone service

Sridhar Narayanan, Pradeep K. Chintagunta, Eugenio J. Miravete

Journal:

Quantitative Marketing and Economics

Year:

2007

Language:

english

File:

PDF, 412 KB

english, 2007

33

Electrocardiographic and echocardiographic changes in perinatal asphyxia

P. S. Rajakumar, B. Vishnu Bhat, M. G. Sridhar, J. Balachander, B. C. Konar, P. Narayanan, G. Chetan

Journal:

Indian Journal of Pediatrics

Year:

2009

Language:

english

File:

PDF, 326 KB

english, 2009

34

Cardiac enzyme levels in myocardial dysfunction in newborns with perinatal asphyxia

P.S. Rajakumar, B. Vishnu Bhat, M.G. Sridhar, J. Balachander, B.C. Konar, P. Narayanan, G. Chetan

Journal:

Indian Journal of Pediatrics

Year:

2008

Language:

english

File:

PDF, 168 KB

english, 2008

35

Experimental and numerical investigations of the texture evolution in copper wire drawing

Karthic R. Narayanan, I. Sridhar, S. Subbiah

Journal:

Applied Physics A: Materials Science & Processing

Year:

2012

Language:

english

File:

PDF, 1.55 MB

english, 2012

36

An empirical analysis of individual level casino gambling behavior

Sridhar Narayanan, Puneet Manchanda

Journal:

Quantitative Marketing and Economics

Year:

2012

Language:

english

File:

PDF, 520 KB

english, 2012

37

Relaxing Glass-Steagall provisions: wealth and risk effects on foreign banks and their domestic corporate customers

Rajesh P. Narayanan, Nanda K. Rangan, Sridhar Sundaram

Journal:

Journal of Multinational Financial Management

Year:

2003

Language:

english

File:

PDF, 214 KB

english, 2003

38

Welfare effects of expanding banking organization opportunities in the securities arena

Rajesh P Narayanan, Nanda K Rangan, Sridhar Sundaram

Journal:

The Quarterly Review of Economics and Finance

Year:

2002

Language:

english

File:

PDF, 262 KB

english, 2002

39

Exploiting Acoustic and Syntactic Features for Automatic Prosody Labeling in a Maximum Entropy Framework

Rangarajan Sridhar, V.K., Bangalore, S., Narayanan, S.S.

Journal:

IEEE Transactions on Audio Speech and Language Processing

Year:

2008

Language:

english

File:

PDF, 647 KB

english, 2008

40

Managing Outsourced Software Projects: An Analysis of Project Performance and Customer Satisfaction

Sriram Narayanan, Sridhar Balasubramanian, Jayashankar M. Swaminathan

Journal:

Production and Operations Management

Year:

2011

Language:

english

File:

PDF, 186 KB

english, 2011

41

Biomimetic composites and stem cells interaction for bone and cartilage tissue regeneration

Naveena, N., Venugopal, J., Rajeswari, R., Sundarrajan, S., Sridhar, R., Shayanti, M., Narayanan, S., Ramakrishna, S.

Journal:

Journal of Materials Chemistry

Year:

2012

Language:

english

File:

PDF, 880 KB

english, 2012

42

Enriching machine-mediated speech-to-speech translation using contextual information

Rangarajan Sridhar, Vivek Kumar, Bangalore, Srinivas, Narayanan, Shrikanth

Journal:

Computer Speech & Language

Year:

2013

Language:

english

File:

PDF, 786 KB

english, 2013

43

Bayesian estimation of discrete games of complete information

Sridhar Narayanan

Journal:

Quantitative Marketing and Economics

Year:

2013

Language:

english

File:

PDF, 1.16 MB

english, 2013

44

Computational and functional analysis ofβ-lactam resistance inZymomonas mobilis

Sheik Abdul Kader, Sheik Asraf, Ayyasamy, Mahalakshmi, Narayanan, Rajnish K., Jayavel, Sridhar, Paramasamy, Gunasekaran

Journal:

Year:

2013

Language:

english

File:

PDF, 1.07 MB

english, 2013

45

Anisotropically Functionalized Carbon Nanotube Array Based Hygroscopic Scaffolds

Ozden, Sehmus, Ge, Liehui, Narayanan, Tharangattu N., Hart, Amelia H. C., Yang, Hyunseung, Sridhar, Srividya, Vajtai, Robert, Ajayan, Pulickel M.

Journal:

ACS Applied Materials & Interfaces

Year:

2014

Language:

english

File:

PDF, 1.32 MB

english, 2014

46

PVA-PSSA Membrane with Interpenetrating Networks and its Methanol Crossover Mitigating Effect in DMFCs

Sahu, A. K., Selvarani, G., Pitchumani, S., Sridhar, P., Shukla, A. K., Narayanan, N., Banerjee, A., Chandrakumar, N.

Journal:

Journal of The Electrochemical Society

Year:

2008

Language:

english

File:

PDF, 711 KB

english, 2008

47

[IEEE 2008 IEEE Spoken Language Technology Workshop (SLT) - Goa, India (2008.12.15-2008.12.19)] 2008 IEEE Spoken Language Technology Workshop - Incorporating discourse context in spoken language translation through dialog acts

Vivek Kumar Rangarajan Sridhar,, Narayanan, Shrikanth, Bangalore, Srinivas

Year:

2008

Language:

english

File:

PDF, 234 KB

english, 2008

48

[IEEE 2005 42nd Design Automation Conference - Anaheim, CA, USA (2005.06.13-2005.06.17)] Proceedings. 42nd Design Automation Conference, 2005. - IODINE: a tool to automatically infer dynamic invariants for hardware designs

Sudheendra Hangal,, Sridhar Narayanan,, Naveen Chandra,, Sandeep Chakravorty,

Year:

2005

Language:

english

File:

PDF, 812 KB

english, 2005

49

[IEEE ICASSP 2008 - 2008 IEEE International Conference on Acoustics, Speech and Signal Processing - Las Vegas, NV, USA (2008.03.31-2008.04.4)] 2008 IEEE International Conference on Acoustics, Speech and Signal Processing - Modeling the intonation of discourse segments for improved online dialog ACT tagging

Rangarajan Sridhar, Vivek Kumar, Narayanan, Shrikanth, Bangalore, Srinivas

Year:

2008

Language:

english

File:

PDF, 198 KB

english, 2008

50

Investigation of background radiation level in Krusadai Island Mangrove, Gulf of Mannar, India

Valan, I. Inigo, Mathiyarasu, R., Sridhar, S. G. D., Narayanan, V., Stephen, A.

Journal:

Journal of Radioanalytical and Nuclear Chemistry

Year:

2015

Language:

english

File:

PDF, 2.15 MB

english, 2015